Month: May 2015 | UX Central

9 UX Myths That You Thought Were True But Are Not

By Rob Cowie 10 May 2015Theory, UX

UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the…

Engineering our Design Teams

By Rob Cowie 8 May 2015Strategy, Theory, UX

Working as a UX designer on an agile team opened my eyes to new ways to experiment and collaborate. Focusing on communication validated and empowered me to try new things…

Understanding Stakeholders Through Research

By Rob Cowie 7 May 2015Testing, UX

Designing an effective user experience requires an understanding of the needs of both the business and users and designing a solution that meets them. In user experience, we often write…

Don’t Make Your Members Feel Small

By Rob Cowie 7 May 2015Design, UX

Are sites slighting members by giving "Sign Up" buttons more prominence than "Sign In" buttons? The world is full of poorly designed experiences. Let's identify them, share them, and shrink…

An Analytics-First Approach to UX

By Rob Cowie 7 May 2015Testing, Theory, UX

Usability testing and analytics make for a dynamite team, enabling us to learn about our users, track our goals, and troubleshoot unexpected problems. When it comes to troubleshooting, analytics tell…

What Talk Shows Can Teach Us About UX Research

By Rob Cowie 7 May 2015Testing, Theory, UX

Talk shows rely on research to inform content, understand competing markets, and discover unique and exclusive information. Similarly, UX design relies on research to discern user thoughts and goals, understand…

Putting the customer first is the best business case

By Rob Cowie 7 May 2015Behaviour, UX

Over the years, we have done a number of task identification projects for health organizations. Generally, the top task was checking symptoms. However, when we worked with Norwegian Hospitals, we…

How To Become A UX Leader

By Rob Cowie 7 May 2015Strategy, UX

Let’s say you run a UX team. Better yet, let’s say you don’t. Let’s say you just want to do great work. You’re a consultant. You’re a newbie. You’re an…