2024 Absa XDC Conference

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping.

The major shift you need to make as designers in order to stay relevant in future is to join me in focusing on prototyping.

A dynamic prototype can capture the essence of these new interactions and can represent these new technologies much better than wireframes, static screens and user journeys can.

To visualize and sell our solutions we need to capture the dynamic nature of these future experiences.