Talk shows rely on research to inform content, understand competing markets, and discover unique and exclusive information. Similarly, UX design relies on research to discern user thoughts and goals, understand competing products, and uncover unique design solutions. In both cases, common research methodologies such as competitive analysis, interviews, and storytelling are used to reach the desired results.
In this article, we’ll first look at how television talk shows are produced while exploring some specific television research methodologies. Then we will compare those research methodologies to similar UX practices. Specifically, this article will demonstrate how television talk show research informs and enriches UX research practices through its emphasis on:
- Competitive analysis
- Interview question style
- The power of storytelling
