UX And Culture: Bridging The Gap In Six Strides
UX Designers — know this: culture affects an individual’s perception of usability. As obvious as it may seem, many UX Designers fall victim to the impression that users are culturally…
Preparing Users for a Future of Wearables (Part 1)
Wearable technologies — such as Google Glass — present not only a direct user experience challenge, but also a social experience challenge. How are individuals wearing these new technologies perceived?…
Is the Internet hurting productivity?
You’d think that the massive growth of the Internet would bring with it a massive growth in productivity. But the opposite is happening. “A decade-long global decline in productivity growth…
Digital change is cultural change
Digital speeds things up and allows for great flexibility and adaptability. It also facilitates greater transparency and openness. As openness and transparency increase, an increasingly educated population realizes that it…
Moving from a world of producing to a world of connecting
In a network it is the connection we make between things that is often more important than the thing itself. “Once upon a time in the 1960s, scientists thought the…
User Experience Myth Or Truth: The Three-Click (Or Tap) Rule
The Three-Click Rule is an unofficial website navigation rule that suggests that users should be able to find any information within a website using no more than three mouse clicks.…
Why Users Miss Form Buttons Placed in the Action Bar
Where you place your mobile form buttons can affect task completion and efficiency. If they’re not in a place where users expect to find them, they could abandon their task…
Measuring Customer Loyalty With A Repurchase Matrix
One key predictor of future company growth is customer loyalty. It's such an important customer metric, I have a chapter dedicated to measuring loyalty in Customer Analytics For Dummies. There…
Scannability: Principle and Practice
As writers, it’s easy for us to think that whatever topic has held our interest throughout the stages of research, synthesis, and composition will also pull our readers through to…
Digital doors and windows
The more digital an organization becomes the more distant it becomes physically from its customers. By 2020 there will be a million less business-to-business sales people in the US, according…