Give Them Incentive – How to Leverage a Loyalty Program Design Framework

Between 2010 and 2017, Jet Airways was India’s largest commercial airline, but a fierce price war with competitors IndiGo and SpiceJet led to its demise in April 2019.

Shortly thereafter, Jet Airways’ frequent flyer program, JetPrivilege, rebranded as InterMiles, a lifestyle loyalty program where members redeem credits for hotels, shopping, dining, and more.

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