Hybrid sweet spot: Native navigation, web content
When we launched the iPhone version of Basecamp in February of last year, it was after many rounds of experimentation on the architectural direction. The default route suggested by most…
Leonardo Da Vinci would have made an amazing UX Designer
Leonardo Da Vinci: I can’t speak for his people skills, but there’s plenty of evidence to suggest that it’s unlikely we’ll ever see someone with such a masterful grasp of…
The role of User Experience in the Product Development process
Hardly any of us toil away in a mountain cabin or lonely basement. We all have to work with others to get our products built. Good collaboration is a critical…
Designing solutions for unpleasant tasks
We all have to do things that we don’t like doing. For me, there’s one day of the month that I dread far more than any other: the day that…
Five Customer Experience lessons coffee taught me
When I was 12, my dad taught me to drive in a 1979 VW Rabbit Diesel with a 4-speed manual transmission. We were on a dirt road back near a…
Design for better team experiences
It took me just over an hour to first read The One Minute Manager by Ken Blanchard. I woke up at 6am and raced through every page, completely glued to…
6 differences between B2B and B2C Usability
I received the following email last week about an upcoming change in the learning management system used at the university where I'm an adjunct professor: "Blackboard, has grown to become…
It’s about branding (how traditional branding is killing the Web)
Of course, everything you are now about to read is fictional. Most real customers couldn’t be bothered writing to organizations to vent their annoyance. They just leave. Customer: Hello, I…
Get Started in UX
This is a sample chapter from Matthew Magain and Luke Chambers’s new book, Get Started in UX: The Complete Guide to Launching a Career in User Experience Design. | Read article
The Psychology of the Checkout
When you run an eCommerce business, it’s natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for…