UX Central - Part 34

It’s about branding (how traditional branding is killing the Web)

By Rob Cowie 11 May 2014Theory

Of course, everything you are now about to read is fictional. Most real customers couldn’t be bothered writing to organizations to vent their annoyance. They just leave. Customer: Hello, I…

Get Started in UX

By Rob Cowie 3 May 2014Strategy, Theory

This is a sample chapter from Matthew Magain and Luke Chambers’s new book, Get Started in UX: The Complete Guide to Launching a Career in User Experience Design. | Read article

The Psychology of the Checkout

By Rob Cowie 3 May 2014Design, Strategy, Theory

When you run an eCommerce business, it’s natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for…

10 steps to Mapping the Customer Journey

By Rob Cowie 3 May 2014Design, Theory

Think about the last time you bought a new computer or rented a car. What were all the things that went well and what seemed like torture? What impact did…

Why users aren’t clicking your Home Page Carousel

By Rob Cowie 3 May 2014Design, Theory

A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get…

Applying Design Thinking to everyday problems

By Rob Cowie 28 April 2014Design, Linkedin, Theory

We all get frustrated by crappy user experiences from time-to-time. Websites that don’t work as we expect, poor service experiences, or badly designed products, the list goes on. As experience…

5 questions to answer before measuring anything

By Rob Cowie 28 April 2014Testing, Theory

We measure more than just usability. We work with clients to measure everything from delight, loyalty, brand affinity, luxury, quality and even love. While all of these concepts are related,…

Google Design Minutes // Glass: Make it simple

By Rob Cowie 27 April 2014Design, Video

Isabelle Olson talks about the focus her team put into making Glass simple, and how simplicity guided all the decisions they made #GoogleDesignMinutes httpvh://www.youtube.com/watch?v=L-lMnhiAzEw

Google Design Minutes // Maps: Putting the user front and centre

By Rob Cowie 27 April 2014Design, Video

Google Maps lead designer Sian Townsend looks at the importance of understanding how a user approaches your product, while Jonah Jones talks about adapting the approach to make the map…

Google Design Minutes // Search: The beauty of speed

By Rob Cowie 27 April 2014Design, Video

Google Search lead designer Jon Wiley discusses the importance of bringing out the beauty in things as simple as speed. #GoogleDesignMinutes httpvh://www.youtube.com/watch?v=JO_iRBEgnLc