3 UX Organization Personas
The Purists — Every organization — UXPA, IxDA, CHI, IAI, and so on — includes a subset who feel that they are different from other groups for a variety of…
Obstacles To User Experience Success
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User Experience and Jobs To be Done
In the field of UX, we’re all pretty familiar with the concept of behavioural personas, but not everyone is aware of the parallels between this and Clayton Christensen’s “Jobs To…
7 Reasons Usability Problems Don’t Get Fixed
Ever wonder why you keep encountering the same usability problems on the websites and apps you use? Sure, many organizations don't conduct usability tests on their products, but many do,…
Dear Diary, It’s Hard to Say Goodbye
Many researchers know that diary studies provide an ideal method to observe how people use products in context over time. But diary studies are also laden with potential difficulties. For…
Customer-centric and easy-to-use is the new business model (The Alibaba story)
Truly customer-centric companies will dominate the Internet Age. Alibaba, a Chinese Internet company, is about to go public in the US. It is expected to raise more than the Facebook…
Navigating the Mobile Jungle
A quantitative look at mobile usability and conversion-friendly design. Did you know 1.2 billion people access the web from mobile devices? Mobile traffic accounts for over 15% of all Internet…
An icon is worth 1,000 words
A picture is worth one thousand words. This aphorism means even more when we apply it to icons: save, open, and print are just a few of the many actions…
Agile UX vs Lean UX, which should you choose?
The Web is a well established kingdom of acronyms and buzz words. I’m sorry to say so, but we tend to generate a lot of terms that more often than…
Where to place icons next to button labels
Icons placed next to button labels are like bullet points placed next to items in a list. Both can make information easier to find and scan, as long as they’re…