4 Essential Elements of Successful UX Design
When you consider the success stories of the internet age, you could be forgiven for believing that luck has been the deciding factor. Amazon, for example, is a retail company…
Combining Content Writing and Design for Ultimate Usability
Let’s be real: Very few people outside the realm of design visit a site to admire the creativity found there. Even fewer people are interested in the web development practices…
How to perfect UX with Design Affordances
Affordances in design are important to usability and function. They’re one of the components of design that have to come together to provide an impeccable user experience. To understand exactly…
UX: A Process or a Task?
Gene is an interaction designer. During a sales call, he’s asked if he “does UX.” He assures the client that he does, and the client asks why he isn’t a…
Changing the language and culture of marketing
From ‘campaigns’ to ‘conversions’ to ‘heroes’, marketing culture is about a religious war to acquire new customers and win new market share. But just like most wars, once the customer…
Measuring Customer Loyalty With A Repurchase Matrix
One key predictor of future company growth is customer loyalty. It's such an important customer metric, I have a chapter dedicated to measuring loyalty in Customer Analytics For Dummies. There…
Scannability: Principle and Practice
As writers, it’s easy for us to think that whatever topic has held our interest throughout the stages of research, synthesis, and composition will also pull our readers through to…
Digital doors and windows
The more digital an organization becomes the more distant it becomes physically from its customers. By 2020 there will be a million less business-to-business sales people in the US, according…
Designing For Explicit Choice
If you’re a UX designer, you’ve probably designed a lot of forms and web (or app) pages in which the user needs to choose between options. And as a designer,…
Insight led by data not gut instinct
Over the years I’ve developed a survey technique that looks absolutely crazy and unworkable. Every time I present it to people their immediate gut instinct reaction is: “This won’t work!…