When you consider the success stories of the internet age, you could be forgiven for believing that luck has been the deciding factor. Amazon, for example, is a retail company whose launch coincided with a large-scale roll-out of internet connectivity in the 1990s. Facebook is a social media platform which emerged just as mobile technology evolved into web-ready smartphones.
Look a little deeper though, and you may begin to spot why these sites dominated their marketplace over the multitude of competitors. The true deciding factor is not about luck at all; it is about the careful planning and development that went into creating a positive user experience for these sites.
