Let’s be real:
Very few people outside the realm of design visit a site to admire the creativity found there. Even fewer people are interested in the web development practices that brought it to fruition.
Most visitors care about content. They come for information.
I am a content strategist, you know. I work with texts, and I hardly care about all those “you-don’t-understand-web-design-trends-all-visitors-love” things designers use to dictate their vision of what looks “beautiful” at websites.
Very often, it’s me who writes the content found on a site, and I want it to look good online. And yes, I consider designers and developers responsible for making that content easy to use.
When I pass off my amazing compositions (yes, modesty is not my long suit) I wait for all those usability geeks to make my texts look perfect online.
So, I believe it would be a good practice to listen to some tips on ultimate usability from a content writer (read: your humble narrator) who looks at online texts from a reader’s perspective.
