Understanding Stakeholders Through Research
Designing an effective user experience requires an understanding of the needs of both the business and users and designing a solution that meets them. In user experience, we often write…
Don’t Make Your Members Feel Small
Are sites slighting members by giving "Sign Up" buttons more prominence than "Sign In" buttons? The world is full of poorly designed experiences. Let's identify them, share them, and shrink…
An Analytics-First Approach to UX
Usability testing and analytics make for a dynamite team, enabling us to learn about our users, track our goals, and troubleshoot unexpected problems. When it comes to troubleshooting, analytics tell…
What Talk Shows Can Teach Us About UX Research
Talk shows rely on research to inform content, understand competing markets, and discover unique and exclusive information. Similarly, UX design relies on research to discern user thoughts and goals, understand…
Putting the customer first is the best business case
Over the years, we have done a number of task identification projects for health organizations. Generally, the top task was checking symptoms. However, when we worked with Norwegian Hospitals, we…
How To Become A UX Leader
Let’s say you run a UX team. Better yet, let’s say you don’t. Let’s say you just want to do great work. You’re a consultant. You’re a newbie. You’re an…