10 steps to Mapping the Customer Journey
Think about the last time you bought a new computer or rented a car. What were all the things that went well and what seemed like torture? What impact did…
Why users aren’t clicking your Home Page Carousel
A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get…
Applying Design Thinking to everyday problems
We all get frustrated by crappy user experiences from time-to-time. Websites that don’t work as we expect, poor service experiences, or badly designed products, the list goes on. As experience…
5 questions to answer before measuring anything
We measure more than just usability. We work with clients to measure everything from delight, loyalty, brand affinity, luxury, quality and even love. While all of these concepts are related,…
Google Design Minutes // Glass: Make it simple
Isabelle Olson talks about the focus her team put into making Glass simple, and how simplicity guided all the decisions they made #GoogleDesignMinutes httpvh://www.youtube.com/watch?v=L-lMnhiAzEw
Google Design Minutes // Maps: Putting the user front and centre
Google Maps lead designer Sian Townsend looks at the importance of understanding how a user approaches your product, while Jonah Jones talks about adapting the approach to make the map…
Google Design Minutes // Search: The beauty of speed
Google Search lead designer Jon Wiley discusses the importance of bringing out the beauty in things as simple as speed. #GoogleDesignMinutes httpvh://www.youtube.com/watch?v=JO_iRBEgnLc
Stop wasting users’ time
Our users are precious about their time and we must stop wasting it. On each project ask two questions: “Am I saving myself time at the expense of the user?”…
The Great Debate: Usability vs Delight
It all started innocently enough. We were in our weekly meeting late last month, when I sensibly suggested that Matt and Luke might like to fight to the death. Anyone…
Yes, and – The Improv of UX
Long before I was a UX nerd at The Nerdery, I was a theater nerd. Acting was the only activity that stuck with me when I was a kid, and…