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Design is Only 5% of UX

Posted by By Rob Cowie 13 May 2015Posted inTheory, UX
Yup, you heard me. Only 5%. At least, that’s what Ashlea McKay would have us believe – but then she IS an Australian, so perhaps we shouldn’t put too much…
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Becoming a More Thoughtful User Experience Designer

Posted by By Rob Cowie 12 May 2015Posted inBehaviour, UX
The difference between creating good experiences and amazing experiences often comes down to how thoughtful we can remain during the design process. A simple experience that opened my eyes to…
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5 Reasons We Make Poor Decisions

Posted by By Rob Cowie 12 May 2015Posted inBehaviour, UX
I just read a great report from Eric Olive on how and why we make decisions, especially bad ones. Here’s a summary of the report and the trouble we can…
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9 UX Myths That You Thought Were True But Are Not

Posted by By Rob Cowie 10 May 2015Posted inTheory, UX
UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the…
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Engineering our Design Teams

Posted by By Rob Cowie 8 May 2015Posted inStrategy, Theory, UX
Working as a UX designer on an agile team opened my eyes to new ways to experiment and collaborate. Focusing on communication validated and empowered me to try new things…
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Understanding Stakeholders Through Research

Posted by By Rob Cowie 7 May 2015Posted inTesting, UX
Designing an effective user experience requires an understanding of the needs of both the business and users and designing a solution that meets them. In user experience, we often write…
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Don’t Make Your Members Feel Small

Posted by By Rob Cowie 7 May 2015Posted inDesign, UX
Are sites slighting members by giving "Sign Up" buttons more prominence than "Sign In" buttons? The world is full of poorly designed experiences. Let's identify them, share them, and shrink…
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An Analytics-First Approach to UX

Posted by By Rob Cowie 7 May 2015Posted inTesting, Theory, UX
Usability testing and analytics make for a dynamite team, enabling us to learn about our users, track our goals, and troubleshoot unexpected problems. When it comes to troubleshooting, analytics tell…
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What Talk Shows Can Teach Us About UX Research

Posted by By Rob Cowie 7 May 2015Posted inTesting, Theory, UX
Talk shows rely on research to inform content, understand competing markets, and discover unique and exclusive information. Similarly, UX design relies on research to discern user thoughts and goals, understand…
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Putting the customer first is the best business case

Posted by By Rob Cowie 7 May 2015Posted inBehaviour, UX
Over the years, we have done a number of task identification projects for health organizations. Generally, the top task was checking symptoms. However, when we worked with Norwegian Hospitals, we…
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