Towards a new Information Architecture
There is a tsunami of data that is crashing onto the beaches of the civilized world. This is a tidal wave of unrelated, growing data formed in bits and bytes,…
Digital change is cultural change
Digital speeds things up and allows for great flexibility and adaptability. It also facilitates greater transparency and openness. As openness and transparency increase, an increasingly educated population realizes that it…
Analysis Isn’t Cool
User research is cool. User research deliverables can even be cool. But sadly, to many people, analysis isn’t cool. Clients and project team members get excited by the idea of…
Usability Metrics – A Guide To Quantify The Usability Of Any System
A metric is a “system or standard of measurement” represented in units that can be utilized to describe more than one attribute. Metrics come in very handy when it comes…
3 Ways to Select the Perfect Method for your Research Goal
It’s exciting to see more professionals wanting to research customers to make their services and products fit better. But there’s a lot of confusion about how to choose the most…
How to transform User Experience into UX Design
Usability testing doesn’t have to be complicated. There are dozens of options for a design team that wants to remotely test their solutions. To prove that, we’ve redesigned Yelp, with…
5 Reasons Why Working in Enterprise UX Doesn’t Suck
It’s a cool spring Wednesday morning in Minnesota when I get a meeting invite from my boss for the following day. He is the CTO of a booming mid-sized start…
Moving from a world of producing to a world of connecting
In a network it is the connection we make between things that is often more important than the thing itself. “Once upon a time in the 1960s, scientists thought the…
User Experience Myth Or Truth: The Three-Click (Or Tap) Rule
The Three-Click Rule is an unofficial website navigation rule that suggests that users should be able to find any information within a website using no more than three mouse clicks.…
Trends in digital design
Digital design is becoming more and more centered on the human, the customer, the person. It’s focusing less and less on the craft as an end in itself (the code,…