Behaviour | UX Central

How hamburger menus can increase your conversion rate

By Rob Cowie 22 July 2014Behaviour, Design, Theory

Did you know that your website navigation can affect your conversion rate? Several studies have found that minimizing navigation on sign up pages increases conversion rates. One explanation for this…

Never use the word ‘test’

By Rob Cowie 19 July 2014Behaviour, Design, Theory

When I first started life as a user researcher, it was commonplace (and it it still is) to refer to research as user testing or usability testing. I soon observed…

Methods to Achieve User Delight

By Rob Cowie 19 July 2014Behaviour, Design, Theory

Designers like to talk about achieving the ultimate goal of “user delight.” In fact, it’s one of our primary goals where I work at RelateIQ. It’s not enough to just…

Trust thy user

By Rob Cowie 13 March 2014Behaviour, Theory

Interaction Design never fails to present interesting aspects of human thinking to me each day. Especially, how we as engineers and geeks think about our users. | Read article

Internet of Things and Work of Hands

By Rob Cowie 12 March 2014Behaviour, Design, Theory

My father has always worked with his hands. I was born in the city where he worked as a roofer, but eventually, my dad started his own company and moved…

Key to a unified brand: A consistent UI

By Rob Cowie 8 March 2014Behaviour, Design, Theory

I recently went online to pay a credit card bill with a well-known financial institution. Upon logging in, I was presented with a promotional advertisement for the company’s iPad application.…

Why emotion makes for great web design

By Rob Cowie 8 March 2014Behaviour, Design

On this episode of Revolution, behavioral expert Kare Anderson explains how understanding science behind the human thought process is crucial to designing an idyllic experience on the web. Kare points…

UX is the future

By Rob Cowie 2 March 2014Behaviour, Strategy, Theory

For decades, the most successful businesses thrived on product innovation as the natural strategy to increase revenues, market share, and loyalty. Fast forward to 2014: today’s product innovations, and the…

Shades of Discoverability

By Rob Cowie 28 February 2014Behaviour, Theory

If your working week is anything like mine, I’d wager the term “discoverability” comes up often. Typically we use it when asking if a feature explains its presence and function.…

UX Dark Patterns

By Rob Cowie 28 February 2014Behaviour, Design, Theory

A Dark Pattern is a user interface that uses manipulative techniques to get users to do things they would not otherwise have done. The thing about Dark Patterns is that…