Year: 2015 | UX Central

Preparing Users for a Future of Wearables (Part 1)

By Rob Cowie 2 September 2015Behaviour, UX

Wearable technologies — such as Google Glass — present not only a direct user experience challenge, but also a social experience challenge. How are individuals wearing these new technologies perceived?…

Partners by Design: Why UX Design Benefits from Ongoing Customer Collaboration

By Rob Cowie 1 September 2015Design, UX

Do any of these experiences sound familiar? A cleverly designed shopping app in which you can’t find the Buy button. A Phone number text box where it’s unclear whether you…

5 Types of Usability Tests

By Rob Cowie 31 August 2015Testing, UX

While we often talk about usability tests as if there is one type of usability test, the truth is there are several varieties of usability tests. Each type addresses different…

The digital designer’s role

By Rob Cowie 28 August 2015Design, UX

Most organizations don’t trust people who think. They prefer people who do what they’re told. But a digital vision has never been more important. Bring a typical manager into an…

UX Central Weekly #7

By Rob Cowie 27 August 2015UX

Week seven and still going strong... Some more good insights from Gerry McGovern this week in his article Design Minimally Viable Interactions. He talks about designers sometimes becoming obsessed by…

Design minimally viable interactions

By Rob Cowie 27 August 2015Design, UX

I heard Derek Featherstone give a very insightful presentation at An Event Apart in Washington DC where he talked about a minimally viable interaction. This is an interesting way of…

UX Central Weekly #6

By Rob Cowie 20 August 2015UX

Next week I’ll be talking at the Digital Business Models Conference in Rosebank, Johannesburg. My topic is officially "Recombining products and/or services and data to change the way a firm…

Who Needs UX Strategy?

By Rob Cowie 20 August 2015Strategy, UX

UX strategy has come into prominence in the past few years as a specialty area within the field of User Experience, as shown by the rapid increase in UX Strategist…

Making UX Research Usable

By Rob Cowie 19 August 2015Testing, UX

An end user rarely takes into account the diversity of the User Experience Design process when they reap its benefits. To be proficient in UX Design is to be proficient…

Conducting Contextual Enquiry (or Site Visits)

By Rob Cowie 18 August 2015Testing, UX, Video

To do good design, you need to understand the relevant parts of your users’ lives. One of the most powerful ways of gathering this information is by talking to those…