You’re on a project team. The team has just formed, so you haven’t done any user research, but various internal stakeholders already strongly feel they know what the solution should…
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By Rob Cowie10 September 2015Posted inUX
This week Laura Klein talks about Predictive Personas, an interesting way of looking at what the actual role of personas should be. She says that traditionally we ask “If I…
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By Rob Cowie10 September 2015Posted inUX
In actuality, most people spend most of their time on Web sites and apps other than those our organizations have created, and we may not know much about what those…
Sign up forms are the trickiest web pages to design. Including and excluding certain form elements affects the conversion rate. The designer’s job is to figure out which elements they…
Benjamin Franklin once said: “Tell me and I forget, teach me and I may remember, involve me and I learn.” At the SAP Design & Co-Innovation Center (DCC) we frequently…
UX Designers — know this: culture affects an individual’s perception of usability. As obvious as it may seem, many UX Designers fall victim to the impression that users are culturally…
In both architectural design and UX design, the hypothesis is that a user has an end goal in mind. For both the architect and the UX designer, their job is…
Many insightful and useful things to report on this week. Starting with some great research results from Jared Spool in Fast Path to a Great UX: Increased Exposure Hours. He…
For years, the “home” button has provided a compass rose, the north star, a navigator’s ability to regroup to the familiar comfort of the homepage no matter how deep into…