Honing your Research Skills through ad-hoc Contextual Inquiry
It’s common in our field to hear that we don’t get enough time to regularly practice all the types of research available to us, and that’s often true, given tight…
The customer feedback revolution
The web is one of the most perfect feedback environments, where the creator and the consumer become intertwined in the network. When books were written by hand there was very…
How hamburger menus can increase your conversion rate
Did you know that your website navigation can affect your conversion rate? Several studies have found that minimizing navigation on sign up pages increases conversion rates. One explanation for this…
Adapting Scrum to a UX Model
Agile methodology—more specifically Scrum—is an increasingly popular approach to increasing the speed of software development while maintaining flexibility. Scrum works well when an entire team is collocated. Real-time communication happens…
Never use the word ‘test’
When I first started life as a user researcher, it was commonplace (and it it still is) to refer to research as user testing or usability testing. I soon observed…
Methods to Achieve User Delight
Designers like to talk about achieving the ultimate goal of “user delight.” In fact, it’s one of our primary goals where I work at RelateIQ. It’s not enough to just…