7 principles of Landing Page design
Designing an optimized landing page isn't exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So ... how schooled are you in the concept of…
Fixing a broken user experience
Unless you’re developing completely new products at a startup, you likely work in an organization that has accumulated years of legacy design and development in its products. Even if the…
5 little design decisions to admire
Great design exists in all shapes and sizes. We tend to remember the sexy, big launches, the “oh-my-god-they-removed-the-physical-keyboard,” or the “wow, that looks stunning.” But there are interesting design decisions…
Google’s tool for making UX decisions
Nothing is perfect. So even for the most successful platforms, design needs to continuously evolve. But beyond mere gut instinct or that ephemeral talent of taste, how can you know…
Colour: User Experience and Psychology
Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital…
What really motivates users
Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head scratching. Tech-watchers asked if the world…
Good storytelling helps you design great products
One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well. It’s a simple mistake, but it can have grave…
Boxing and unboxing content
I admit it: I’m a bit nit-picking from time to time. But when it comes to your stuff – your content – and how it’s presented in digital, I think…
UX the Bruce Lee Way
As a UX professional I take inspiration from a great many things. Since I’m also a big pop culture geek, that’s the biggest well I draw from. I’ve read a…
The positive impact of good UX on non-profits
Online donor advocacy contributes to the financial sustainability of non-profit organizations that work hard to provide humanitarian assistance to people across the globe directly affected by disaster. Websites enable all…