Ever wonder why you keep encountering the same usability problems on the websites and apps you use? Sure, many organizations don't conduct usability tests on their products, but many do,…
Many researchers know that diary studies provide an ideal method to observe how people use products in context over time. But diary studies are also laden with potential difficulties. For…
Truly customer-centric companies will dominate the Internet Age. Alibaba, a Chinese Internet company, is about to go public in the US. It is expected to raise more than the Facebook…
A quantitative look at mobile usability and conversion-friendly design. Did you know 1.2 billion people access the web from mobile devices? Mobile traffic accounts for over 15% of all Internet…
A picture is worth one thousand words. This aphorism means even more when we apply it to icons: save, open, and print are just a few of the many actions…
Icons placed next to button labels are like bullet points placed next to items in a list. Both can make information easier to find and scan, as long as they’re…
In my last column, I described how an information architecture (IA) compass is useful in grounding your approach to solving IA challenges and offers a perspective that is good to…
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play the same game over and over again — and occasionally,…