In my last column, I described how an information architecture (IA) compass is useful in grounding your approach to solving IA challenges and offers a perspective that is good to have when explaining the value of information architecture to business stakeholders. However, while the IA compass provides useful guidance for approaching your information architecture work, you may need to do even more to improve the chances that a business will consider information architecture an essential task on your next project.
In this column, I’ll provide a simple reference guide that summarizes what the DSIA Research Initiative refers to as the information architecture value chain and offer a fresh perspective on a range of IA activities and the value they bring to a broader audience.
