UX Central - Part 29

What Should Experience Designers Understand About Developers?

By Rob Cowie 18 September 2014Design, Strategy, Theory

Though the work designers and developers do in digital product design is directly related, there is often a disconnect between the two roles. While the occasional purple unicorn can bridge…

Why Banks Need to Revamp their User Experience

By Rob Cowie 18 September 2014Design, Strategy, Theory

The most interesting things happening in financial services are not happening in financial services. Thanks to a slew of new and older digital apps and websites, such as Apple Pay,…

So you want to be a UX freelancer?

By Rob Cowie 18 September 2014Strategy, Theory, UX

People sometimes ask me for advice about getting into User Experience freelancing. Is it enjoyable? Is it worth it? Is it good money? The fact is, the answer to all…

7 Techniques For Prioritizing Customer Requirements

By Rob Cowie 18 September 2014Design, Theory

If you're introducing or improving a product or website, you probably have an impossibly long list of features you'd like to fix, improve, or add. Prioritizing this list is essential…

The New Face Of Usability Testing – Unmoderated, Remote Research

By Rob Cowie 18 September 2014Testing, Theory

How are you reading this page? Are you at work? At home? Are you checking your phone or email as you read? Are you eating? Are pets or family members…

Breaking the Constraints

By Rob Cowie 18 September 2014Design, Theory

Two years ago, Nicholas Zakas wrote an article for Smashing Magazine entitled “It’s Time to Stop Blaming Internet Explorer,” in which he said: It’s not actually old browsers that are…

Exploring the Google Glass UX

By Rob Cowie 18 September 2014Design, Testing

For many UX designers, Google Glass evokes visions of an Iron Man-like interface with numerous controls and augmented reality features. Our team at ELEKS, too, fell victim to these assumptions.…

Using the Core Model and Top Tasks to design better web navigation

By Rob Cowie 18 September 2014Design, Theory

The essence of the Core Model design process is that you focus primarily on the top tasks of your customers. You make sure they can solve their problem, complete their…

Think Your App Is Beautiful? Not Without User Experience Design

By Rob Cowie 5 September 2014Behaviour, Design

Aspiring to beauty in our designs is admirable. But it doesn’t guarantee usability, nor is it a product or marketing strategy. Like “simple” and “easy” before it, “beautiful” says very…

The Right Way to Do Lean Research

By Rob Cowie 5 September 2014Testing

Too many people just “do research” or “talk to customers” without having a plan for what they want to learn. What they end up with is a mass of information…