The digital designer’s role
Most organizations don’t trust people who think. They prefer people who do what they’re told. But a digital vision has never been more important. Bring a typical manager into an…
UX Central Weekly #7
Week seven and still going strong... Some more good insights from Gerry McGovern this week in his article Design Minimally Viable Interactions. He talks about designers sometimes becoming obsessed by…
Design minimally viable interactions
I heard Derek Featherstone give a very insightful presentation at An Event Apart in Washington DC where he talked about a minimally viable interaction. This is an interesting way of…
UX Central Weekly #6
Next week I’ll be talking at the Digital Business Models Conference in Rosebank, Johannesburg. My topic is officially "Recombining products and/or services and data to change the way a firm…
Who Needs UX Strategy?
UX strategy has come into prominence in the past few years as a specialty area within the field of User Experience, as shown by the rapid increase in UX Strategist…
Making UX Research Usable
An end user rarely takes into account the diversity of the User Experience Design process when they reap its benefits. To be proficient in UX Design is to be proficient…
Conducting Contextual Enquiry (or Site Visits)
To do good design, you need to understand the relevant parts of your users’ lives. One of the most powerful ways of gathering this information is by talking to those…
Are Users The New Designers?
In 2010, James Bridle discovered that his Apple iPhone was collecting and storing his location data. The experience brought him to the realization that as a user, his actions were…
32 Ways To Measure The Customer Experience
There's a lot to measure in the customer experience. There's also many ways to collect the measurements. While the "right" methods and metrics you select depend on the industry and…
UX Central Weekly #5
I always look forward to Gerry McGovern's weekly New Thinking posts. This week he writes about how a general collapse in trust by people when it comes to organisations and brands is…