A/B testing is a technique that is used measure which of two or more concepts that are relatively similar help an organization to attain a goal more efficiently. This technique,…
As web professionals, we’re accustomed to putting out fine websites based on best practices, analytics data, competitor review, secondary research, and our own expertise. Talented as we may be, though,…
Like everyone else who 1) has performed user research, and 2) is over age 40, I spent the requisite decade or two wandering a wilderness inhabited by misguided folks who…
Seeing is believing. Observing just a handful of users interact with a product can be more influential than reading pages of a professionally done report or polished presentation. But what…
F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your websites words in a pattern that's very different…
Testing the usability of your site is one of the smartest things you can do. Usability involves making a website’s interface easier to use and simpler to understand, so that…
Many people think that it takes special skill and fancy equipment to run a user-testing session on mobile. Not true. If you’ve ever run user-testing sessions with regular computers, setting…
A lot of planning goes into a usability test. Part of good planning means being prepared for the many things that can go wrong. Here are the ten most common…
It happens all the time. People get confused, frustrated, and angry while using websites. They sigh, they groan, and sometimes they even shout. I see it happen with my own…
How Changing a Button Increased a Site's Annual Revenues by $300 Million It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet,…