3 Ways to Select the Perfect Method for your Research Goal
It’s exciting to see more professionals wanting to research customers to make their services and products fit better. But there’s a lot of confusion about how to choose the most…
Measuring Customer Loyalty With A Repurchase Matrix
One key predictor of future company growth is customer loyalty. It's such an important customer metric, I have a chapter dedicated to measuring loyalty in Customer Analytics For Dummies. There…
Your Guide to Online Research and Testing Tools
The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling…
Video: How To Create UX Personas
A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user…
Take Insights in Stride: Using iterative experiments in product development
Traditionally, entrepreneurs and intrapreneurs come up with wild, life-changing product ideas and then write a comprehensive, step-by-step business plan illustrating how that product should be developed. Hope and expectations for…
The Top 7 Questions About Measuring The User Experience
How do you create a better user experience? The answer starts with asking the right questions. While there are many questions you should ask to measure the user experience, there…
The Expert Review Is More Than A Second-Rate Usability Test
Usability testing is an essential method to measure the user experience. I write a lot about the value of having actual users attempt tasks in an interface...for good reason. Observing…
Bridging the Gap Between Actual and Reported Behavior
One of the hardest lessons to learn in UX is that researchers can’t always trust what test participants tell them. People don’t always behave rationally, and this means that research…
How We Redesigned Yelp’s UX With Remote Usability Testing
Usability testing, with real users, is one of the key areas that too many web designers skip. Often, there is little money in the budget for tests, but remote usability…
Understanding Stakeholders Through Research
Designing an effective user experience requires an understanding of the needs of both the business and users and designing a solution that meets them. In user experience, we often write…