Being successful today means being with the customer. The closer you are to the customer the more power and influence you have. I used to know an editor of a…
Summary: Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over…
The user puts the u in UX. What defines UX in general and usability in particular, is the observation of people interacting with products--software, hardware, and websites. For decades, UX…
Graduate school taught me the basics of conducting user research, but it taught me little about what it’s like working as a user researcher in the wild. I don’t blame…
For many UX designers, Google Glass evokes visions of an Iron Man-like interface with numerous controls and augmented reality features. Our team at ELEKS, too, fell victim to these assumptions.…
Too many people just “do research” or “talk to customers” without having a plan for what they want to learn. What they end up with is a mass of information…
Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he…
Microsoft’s Xbox One has been out and available to the public for about 10 months at this point and is really just starting to hit its stride. It has certainly…
In an ideal world, users would be involved in every stage of product development, including requirements gathering, iterative prototype testing and post release testing. However, there are a lot of…