The Information Architecture Value Chain
In my last column, I described how an information architecture (IA) compass is useful in grounding your approach to solving IA challenges and offers a perspective that is good to…
Gamification And UX: Where Users Win Or Lose
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play the same game over and over again — and occasionally,…
Hybrid sweet spot: Native navigation, web content
When we launched the iPhone version of Basecamp in February of last year, it was after many rounds of experimentation on the architectural direction. The default route suggested by most…
Leonardo Da Vinci would have made an amazing UX Designer
Leonardo Da Vinci: I can’t speak for his people skills, but there’s plenty of evidence to suggest that it’s unlikely we’ll ever see someone with such a masterful grasp of…
The role of User Experience in the Product Development process
Hardly any of us toil away in a mountain cabin or lonely basement. We all have to work with others to get our products built. Good collaboration is a critical…
Get Started in UX
This is a sample chapter from Matthew Magain and Luke Chambers’s new book, Get Started in UX: The Complete Guide to Launching a Career in User Experience Design. | Read article
The Psychology of the Checkout
When you run an eCommerce business, it’s natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for…
User Experience is the new differentiator
The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they…
Prototyping in Service Design
This thesis describes prototyping in service design through the theoretical lens of situated cognition. The research questions are what a service prototype is, what the benefits of service prototyping are,…
Solving Strategic Problems: Going Beyond Being a Technology Order Taker
A few months ago, I gave a presentation to some information technology (IT) leaders, and my topic was how designing great experiences for people should enable IT to earn a…