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The UX Team Starting Lineup

Posted by By Rob Cowie 5 April 2014Posted inStrategy, Theory
I love basketball, and often see parallels between the action on the court and the world of experience design. My last article gleaned leadership tactics from arguably the greatest sports…
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Why is it so hard to find Good UX People?

Posted by By Rob Cowie 26 March 2014Posted inStrategy, Theory
In this edition of Ask UXmatters, our experts discuss why companies have so much difficulty finding good—let alone great—UX people; what makes a UX professional good or great; and what…
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Build your own participant resource for UX Research

Posted by By Rob Cowie 26 March 2014Posted inStrategy, Testing
Need faster recruiting for user research and testing? Try building your own UX research participant community. This is becoming easier to accomplish and more important due to the need for…
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Accessibility Easy Checks

Posted by By Rob Cowie 22 March 2014Posted inStrategy, Theory
If you’ve just been put in charge of making a site or app works for everyone, the most daunting step might just be the first one. Sure, there are standards,…
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Ending the UX Designer drought

Posted by By Rob Cowie 18 March 2014Posted inStrategy, Theory
The user experience design field is booming. We’re making an impact, our community is vibrant, and everyone has a job. And that’s the problem. A quick search for “user experience”…
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How mature is your organization when it comes to UX?

Posted by By Rob Cowie 18 March 2014Posted inStrategy, Theory
Every organization has its own goals, processes, techniques, and teams - each with special characteristics. They are all important to consider when incorporating user experience, but it’s also crucial to…
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User Experience for SMEs

Posted by By Rob Cowie 18 March 2014Posted inStrategy, Theory
Are you a small to medium enterprise just starting out in business? If so check out this excellent business start-up guide. Joining the e-commerce world can often seem a little…
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5 tips for letting collaboration fuel innovation

Posted by By Rob Cowie 13 March 2014Posted inDesign, Strategy, Theory
Innovation is hard, but less mysterious than you've been led to believe. We wrote a book peeling back the veil of design-led innovation, called Naked Innovation: Uncovering a Shared Approach…
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The emerging role of VP of UX

Posted by By Rob Cowie 11 March 2014Posted inStrategy, Theory
Salesforce.com has a long history of creating usable and useful products for our customers. To continue to expand the breadth and depth of our offerings, we realized we needed a…
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The essential secret to successful user experience design

The essential secret to successful user experience design

Posted by By Rob Cowie 11 March 2014Posted inStrategy, Theory
For many, user experience design is about creating interfaces that are easy for users to understand and navigate. However, this isn’t what lies at the heart of a good user…
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