7 principles of Landing Page design
Designing an optimized landing page isn't exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So ... how schooled are you in the concept of…
5 little design decisions to admire
Great design exists in all shapes and sizes. We tend to remember the sexy, big launches, the “oh-my-god-they-removed-the-physical-keyboard,” or the “wow, that looks stunning.” But there are interesting design decisions…
Colour: User Experience and Psychology
Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital…
Good storytelling helps you design great products
One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well. It’s a simple mistake, but it can have grave…
Boxing and unboxing content
I admit it: I’m a bit nit-picking from time to time. But when it comes to your stuff – your content – and how it’s presented in digital, I think…
UX the Bruce Lee Way
As a UX professional I take inspiration from a great many things. Since I’m also a big pop culture geek, that’s the biggest well I draw from. I’ve read a…
Why new features usually flop
Launching a successful feature demands the same skills as launching a successful product. The difference is that you also have to navigate around all of your legacy decisions, and appease…
UI walkthroughs
Clear, Rise and Solar are three examples of a trend of “gesture driven” apps with a flat UI. These are novelty apps for people lusting for the very latest in…
Fun in interaction design
People use the tools we design – sometimes every day. Our job as designers is not only to get their goals and tasks completed as easily as possible, but to…
Showing your users that you care
Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone makes us sound…