Gamification And UX: Where Users Win Or Lose
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play the same game over and over again — and occasionally,…
Hybrid sweet spot: Native navigation, web content
When we launched the iPhone version of Basecamp in February of last year, it was after many rounds of experimentation on the architectural direction. The default route suggested by most…
Leonardo Da Vinci would have made an amazing UX Designer
Leonardo Da Vinci: I can’t speak for his people skills, but there’s plenty of evidence to suggest that it’s unlikely we’ll ever see someone with such a masterful grasp of…
The role of User Experience in the Product Development process
Hardly any of us toil away in a mountain cabin or lonely basement. We all have to work with others to get our products built. Good collaboration is a critical…
Designing solutions for unpleasant tasks
We all have to do things that we don’t like doing. For me, there’s one day of the month that I dread far more than any other: the day that…
Five Customer Experience lessons coffee taught me
When I was 12, my dad taught me to drive in a 1979 VW Rabbit Diesel with a 4-speed manual transmission. We were on a dirt road back near a…
Design for better team experiences
It took me just over an hour to first read The One Minute Manager by Ken Blanchard. I woke up at 6am and raced through every page, completely glued to…
The Psychology of the Checkout
When you run an eCommerce business, it’s natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for…
10 steps to Mapping the Customer Journey
Think about the last time you bought a new computer or rented a car. What were all the things that went well and what seemed like torture? What impact did…
Why users aren’t clicking your Home Page Carousel
A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get…