Focusing on the needs of customers is a thankless job in most organizations. In fact, the customer champion is seen as annoying, irritating and a trouble maker. It is a…
The irony of this period of Big Data is that many organizations are becoming even more disconnected from their customers. Technology creates both insights and blindness when it comes to…
The difference between creating good experiences and amazing experiences often comes down to how thoughtful we can remain during the design process. A simple experience that opened my eyes to…
I just read a great report from Eric Olive on how and why we make decisions, especially bad ones. Here’s a summary of the report and the trouble we can…
Over the years, we have done a number of task identification projects for health organizations. Generally, the top task was checking symptoms. However, when we worked with Norwegian Hospitals, we…
A brilliant 31 lesson course on User Psychology from Experience Architect Joel Marsh, covering concepts such as The 3 Whats of User Perspective, Motivation, Gamification and Intuition. | Read article
The role of gesturing has been evolving and adapting on the mobile spectrum for a decade. As most would understand it, a gesture is a command input by touch onto…
How can design help real people use data in their lives? Bold claims have been made about applying “big data” to solve the world’s problems, from health (Fitbit) to saving…
Aspiring to beauty in our designs is admirable. But it doesn’t guarantee usability, nor is it a product or marketing strategy. Like “simple” and “easy” before it, “beautiful” says very…
The web is one of the most perfect feedback environments, where the creator and the consumer become intertwined in the network. When books were written by hand there was very…