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If you love the customer your organization will hate you

Posted by By Rob Cowie 30 May 2015Posted inBehaviour, UX
Focusing on the needs of customers is a thankless job in most organizations. In fact, the customer champion is seen as annoying, irritating and a trouble maker. It is a…
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The organization customer disconnect

Posted by By Rob Cowie 29 May 2015Posted inBehaviour, UX
The irony of this period of Big Data is that many organizations are becoming even more disconnected from their customers. Technology creates both insights and blindness when it comes to…
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Becoming a More Thoughtful User Experience Designer

Posted by By Rob Cowie 12 May 2015Posted inBehaviour, UX
The difference between creating good experiences and amazing experiences often comes down to how thoughtful we can remain during the design process. A simple experience that opened my eyes to…
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5 Reasons We Make Poor Decisions

Posted by By Rob Cowie 12 May 2015Posted inBehaviour, UX
I just read a great report from Eric Olive on how and why we make decisions, especially bad ones. Here’s a summary of the report and the trouble we can…
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Putting the customer first is the best business case

Posted by By Rob Cowie 7 May 2015Posted inBehaviour, UX
Over the years, we have done a number of task identification projects for health organizations. Generally, the top task was checking symptoms. However, when we worked with Norwegian Hospitals, we…
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UX Crash Course – User Psychology

Posted by By Rob Cowie 8 March 2015Posted inBehaviour, Theory, UX
A brilliant 31 lesson course on User Psychology from Experience Architect Joel Marsh, covering concepts such as The 3 Whats of User Perspective, Motivation, Gamification and Intuition.  | Read article
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Gesture Conjecture: Real Space UI

Posted by By Rob Cowie 8 March 2015Posted inBehaviour, Design, Theory, UX
The role of gesturing has been evolving and adapting on the mobile spectrum for a decade. As most would understand it, a gesture is a command input by touch onto…
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Plateaus are Harder Than Mountains

Posted by By Rob Cowie 18 December 2014Posted inBehaviour, Design, Linkedin, UX
How can design help real people use data in their lives? Bold claims have been made about applying “big data” to solve the world’s problems, from health (Fitbit) to saving…
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Think Your App Is Beautiful? Not Without User Experience Design

Posted by By Rob Cowie 5 September 2014Posted inBehaviour, Design
Aspiring to beauty in our designs is admirable. But it doesn’t guarantee usability, nor is it a product or marketing strategy. Like “simple” and “easy” before it, “beautiful” says very…
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The customer feedback revolution

Posted by By Rob Cowie 22 July 2014Posted inBehaviour, Theory
The web is one of the most perfect feedback environments, where the creator and the consumer become intertwined in the network. When books were written by hand there was very…
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