1. Copy is design, too. The way that you describe and label the product is just as important as the visual design + feature set. It’s particularly important in getting…
The real issues at the heart of modern interface design. Now that skeuomorphism is a thing, and “flat design” is busy becoming the next flavour of UI styling, I’d like…
Microinteractions are contained product moments that revolve around a single use case—they have one main task. Every time you change a setting, sync your data or devices, set an alarm,…
If the User Can’t Find It, It Doesn’t Exist A user experience designer wants to help the user meet their needs and accomplish their goals but creating a delightful product…
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It…
Both interaction designers and information architects want to design objects with a singular meaning – a noble, albeit impossible goal. The best we can hope for is to create more…
Have you ever wanted your users to click your links, but didn’t know how to get them to act? When some designers run into this problem they’re tempted to use…
What happens when Facebook takes on the mobile experience head first? Paper. With over 3,000 reviews and a 4+ rating on the app store, it’s clear that Paper is quickly…
How Changing a Button Increased a Site's Annual Revenues by $300 Million It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet,…
Step into the Wayback Machine, Sherman, and set the dial to 1994. You’ll find me in a conference room, explaining to a room of developers and product owners (back then,…