User Experience has a long history of being measurable and showing return on investment (ROI). This has even been true when ROI is often tricky to measure itself. A recent…
Part of the panel at The Gordon Institute of Business Science (GIBS) forum on Design Thinking. Presented on the theory and practice of Design Thinking based on my experiences. https://www.youtube.com/watch?v=ixVRsXc-urw…
World IA Day is a one-day, annual celebration focused on the practice and education of Information Architecture. Our celebration brings together a diverse community including information architects, user experience designers,…
You’re on a project team. The team has just formed, so you haven’t done any user research, but various internal stakeholders already strongly feel they know what the solution should…
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By Rob Cowie10 September 2015Posted inUX
This week Laura Klein talks about Predictive Personas, an interesting way of looking at what the actual role of personas should be. She says that traditionally we ask “If I…
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By Rob Cowie10 September 2015Posted inUX
In actuality, most people spend most of their time on Web sites and apps other than those our organizations have created, and we may not know much about what those…
Sign up forms are the trickiest web pages to design. Including and excluding certain form elements affects the conversion rate. The designer’s job is to figure out which elements they…
Benjamin Franklin once said: “Tell me and I forget, teach me and I may remember, involve me and I learn.” At the SAP Design & Co-Innovation Center (DCC) we frequently…
UX Designers — know this: culture affects an individual’s perception of usability. As obvious as it may seem, many UX Designers fall victim to the impression that users are culturally…