A good user interface

A Good User Interface has high conversion rates and is easy to use. In other words, it's nice to both the business side as well as the people using it.…

The UX Hierarchy of Needs

The hierarchy of needs is a theory in psychology proposed by Abraham Maslow describing the stages of growth in humans. But just like in humans, interfaces go through different stages…

The first 15 seconds

I’d propose that, in the first 15 seconds of every new experience, people are lazy, vain, and selfish. This is not intended as cynical jibe at humanity. It is an…