What does it mean to be simple?
All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we…
Solutions are easy if you know the problem
“Good design is problem solving.” – Jeffrey Veen You could say that actually solving the problem is good design in practice. This rarely boils down to choosing whether or not…
Hidden champions of product design
Products are people too. Products influence people through emotions. We as designers define the experiential, social and other qualities of products every day. We create the shape, heart and soul…
3 mistakes web designers make
I was reviewing an online shoe store the other day. The landing page had this beautiful graphic of all these shoes. Gorgeous looking site. And then I clicked on another…
Who owns your UX Philosophy?
I’ve been in three board meetings in the last month where it was painfully apparent that there wasn’t a person in the company who owned the UX philosophy of the…
UX Power Up – Discoverability
httpvh://youtu.be/dvIBVg5Uo8I
Simplicity is not overrated, just misunderstood
“Features win over simplicity, even when people realize that it is accompanied by more complexity,” is what Don Norman states in his “Simplicity is Highly Overrated” article. He explains that…
Benchmarking User Experience
Here are 6 steps for benchmarking your user experience designs against your client’s business objectives. The same approach works whether your clients are internal to your organisation or external. The…
A CRAP way to improve usability
Within the field of user experience, visual design is sometimes perceived as a bit of an outsider. Indeed, some visual designers are apparently feeling a pressure to rebrand themselves as…
Step-by-step UX improvement
I've been playing the role of UX fairy on my current project at work this week — I go around the app, sprinkling little bits of small improvements. I thought…