Iterative user interface design
Redesigning user interfaces on the basis of user testing can substantially improve usability. In four case studies, the median improvement in overall usability was 165% from the first to the…
UX Dark Patterns
A Dark Pattern is a user interface that uses manipulative techniques to get users to do things they would not otherwise have done. The thing about Dark Patterns is that…
Progressive Reduction
Usability is a moving target. A user’s understanding of your application improves over time and your application’s interface should adapt to your user. At the outset, the designer sets a…
The future of UX design
Dan Saffer, like many designers, likes to quote Charles Eames. But unlike many designers, Saffer--Director of Interaction Design at Smart Design--wrote a whole book inspired by one of his favorite…
5 lessons learned from 100,000 usability studies
It happens all the time. People get confused, frustrated, and angry while using websites. They sigh, they groan, and sometimes they even shout. I see it happen with my own…
9 User Experience tips to rule them all
1. Copy is design, too. The way that you describe and label the product is just as important as the visual design + feature set. It’s particularly important in getting…
Frame of Reference
The real issues at the heart of modern interface design. Now that skeuomorphism is a thing, and “flat design” is busy becoming the next flavour of UI styling, I’d like…
What is a Microinteraction?
Microinteractions are contained product moments that revolve around a single use case—they have one main task. Every time you change a setting, sync your data or devices, set an alarm,…
UX & Growth Hacking
If the User Can’t Find It, It Doesn’t Exist A user experience designer wants to help the user meet their needs and accomplish their goals but creating a delightful product…
Building products with soul
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It…