Customer Convenience
Focus on customer convenience and effort, not experience or satisfaction. You’re out of coffee. You have two choices. Ask your neighbour or drive to the local convenience store. Your neighbour,…
Top 10 Favorite UX And Usability Books
It’s been over a year since I wrote my last Top 10 book list for Usability and UX, so I decided it’s time to update the list. Since I’m limiting…
Deciphering Data through Design
Understanding problems are common when trying to visualize data. Designing a layout to effectively communicate complex or even simple data can be a challenge. If the visualization isn’t immediately apparent…
How to Create a Customer Journey Map
Despite best intentions and mountains of data, many organizations continue to offer lackluster experiences for their customers. Many organizations function with an internal focus, and that becomes apparent when customers…
What Should Experience Designers Understand About Developers?
Though the work designers and developers do in digital product design is directly related, there is often a disconnect between the two roles. While the occasional purple unicorn can bridge…
Why Banks Need to Revamp their User Experience
The most interesting things happening in financial services are not happening in financial services. Thanks to a slew of new and older digital apps and websites, such as Apple Pay,…
So you want to be a UX freelancer?
People sometimes ask me for advice about getting into User Experience freelancing. Is it enjoyable? Is it worth it? Is it good money? The fact is, the answer to all…
7 Techniques For Prioritizing Customer Requirements
If you're introducing or improving a product or website, you probably have an impossibly long list of features you'd like to fix, improve, or add. Prioritizing this list is essential…
The New Face Of Usability Testing – Unmoderated, Remote Research
How are you reading this page? Are you at work? At home? Are you checking your phone or email as you read? Are you eating? Are pets or family members…
Breaking the Constraints
Two years ago, Nicholas Zakas wrote an article for Smashing Magazine entitled “It’s Time to Stop Blaming Internet Explorer,” in which he said: It’s not actually old browsers that are…