Understanding problems are common when trying to visualize data. Designing a layout to effectively communicate complex or even simple data can be a challenge. If the visualization isn’t immediately apparent to a user, it requires a level of understanding to get the most out of their experience.
Stephen Anderson has been working to unlock these understanding problems. He says that often times really simple changes can have dramatic effects on a user’s ability to interpret data. He cites the many examples of designers taking stabs at airline boarding pass redesigns and the evolution Target’s Pharmacy prescription bottle went through. Presenting the information in a much clearer way reduces the cognitive barrier.
