Leveraging Eye Tracking to create an engaging User Experience
Eye tracking is a very powerful research technique that can help you design engaging experiences by illuminating a pathway for capturing user attention. It’s also a misunderstood technique. Many are…
Build your own participant resource for UX Research
Need faster recruiting for user research and testing? Try building your own UX research participant community. This is becoming easier to accomplish and more important due to the need for…
What testing won’t tell you
Just like their real-life counterparts, our relationships with digital products and services have a tendency to change, to mature over time. So when the UX team at Shopify sought to…
Tips for conducting effective User Interviews
You only think you know what a user wants. The only way you're going to know for sure is to ask the user. Seems obvious, huh? Knowing what to ask…
User expectations with mobile apps
User response to mobile applications depends on several factors —aesthetics, usability, and brand loyalty, to name a few. However, researchers at EffectiveUI recently underwent a study to see whether or…
The value of Customer Journey Maps
Until recently, I never saw the value in customer journey maps. In fact, throughout my career, I’ve even struggled with the value of personas and scenarios. Many times, stakeholders would…
Effective User Research and transforming the minds of clients
Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be.…
Sharpening your competitive edge with UX Research
It’s part of our daily work. We can’t imagine creating a product or an application without doing it: understanding the user. Most of the clients we work with at EffectiveUI…
Card sorting defined
Card sorting can be described as a technique that is used to help structure, improve or define the menu and taxonomy of a website or product. This is mostly used…