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An Analytics-First Approach to UX

Posted by By Rob Cowie 7 May 2015Posted inTesting, Theory, UX
Usability testing and analytics make for a dynamite team, enabling us to learn about our users, track our goals, and troubleshoot unexpected problems. When it comes to troubleshooting, analytics tell…
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What Talk Shows Can Teach Us About UX Research

Posted by By Rob Cowie 7 May 2015Posted inTesting, Theory, UX
Talk shows rely on research to inform content, understand competing markets, and discover unique and exclusive information. Similarly, UX design relies on research to discern user thoughts and goals, understand…
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25 Rules and Recommendations For The UX Researcher

Posted by By Rob Cowie 11 March 2015Posted inTesting, Theory, UX
User research is not a hard science. But like all behavioural sciences, there are principles, best-practices, rules and recommendations. Across dozens of tutorials, five books, many articles and blogs, boot…
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The Art of Questioning as a UX Skill

Posted by By Rob Cowie 19 February 2015Posted inDesign, Testing, Theory, UX
When starting any design project, you’re going to need to ask a lot of questions. The perceived problem and the actual problem may not be the same. So how can…
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Designing For The Elderly

Posted by By Rob Cowie 12 February 2015Posted inDesign, Testing, Theory, UX
If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is…
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Don’t use one way mirrors for UX research

Posted by By Rob Cowie 11 February 2015Posted inDesign, Testing, Theory, UX
Do you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors. Here’s why… Talking…
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8 Usability Testing Tools When On A Budget

Posted by By Rob Cowie 18 December 2014Posted inTesting, UX
Setting up a successful company with sufficient funding is difficult enough. However, for many startup founders, tight budget constraints are a grim reality. Financial concerns plague most new CEOs –…
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Doing UX in an Agile World: Case Study Findings

Posted by By Rob Cowie 15 November 2014Posted inDesign, Testing, Theory, UX
Agile teams are more proficient in executing the development process, but the compressed timescale forces some to abandon user research and degrade the resulting user experience. Agile development processes are…
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Usability Testing Is Undermining UX Design

Posted by By Rob Cowie 28 October 2014Posted inDesign, Testing, Theory, UX
I’d be the first to admit that there are a lot of things that irritate me. These include, but are not limited to the following: people referring to a small,…
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Best Practices for Medical App Development Go Beyond Standard UX

Posted by By Rob Cowie 28 October 2014Posted inDesign, Linkedin, Testing, Theory, UX
Mobile healthcare app development poses a set of challenges very different from mainstream apps. Not only is security an area that requires considerable attention, compliance with regulatory standards is also…
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