Traditional ideas about quality have assumed that user satisfaction is simply proportional to how functional a product is. The Kano…
As someone who has been in the user experience domain for a loooooong time, I have had lots of conversations…
Thou Shalt Focus On The Big Picture Honour Your Company And Customer, But Covet Your Neighbour’s Ass Thou Shalt Not…
You know that wonderful feeling when you’ve created the perfect prototype. You’ve done everything by the book. Personas, check. Customer-journey…
I’ve recently found myself becoming increasingly frustrated by some of the language that the UX community uses in talking about…
The trend towards managing outcomes rather than inputs is one of the most important of the last 10 years. The…
When John Muir Health asked us to help them construct their patient journeys, it became evident that we would have…
There is more pressure than ever to quickly deliver smart solutions for increasingly sophisticated users, clients, and devices. In an…
My sympathies go out to the thousands of passengers who had their flights cancelled because of this past winter’s polar…
I love basketball, and often see parallels between the action on the court and the world of experience design. My…