Categories: StrategyTheory

The UX Team Starting Lineup

I love basketball, and often see parallels between the action on the court and the world of experience design. My last article gleaned leadership tactics from arguably the greatest sports coach of all time, Phil Jackson. Now, I’d like to add on to that lesson by looking past the coaching staff at the players.

Just like in basketball, design teams in modern creative fields are composed of members with varying skills and abilities. In an ideal world, each member understands his or her role and the best way to interact with teammates. However, in any real world situation, the best-case scenario is that the members of your team will be able to vibe well with one another despite work-related disagreements.

 | Read article

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

Can Brand Trust Scale Across Ecosystems?

I was invited to take part in a panel discussion at this year's Absa XDC…

2 weeks ago

2026 Absa Experience Design Collab (XDC)

Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…

2 weeks ago

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

1 year ago

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

2 years ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 years ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

2 years ago