User Experience Design is hard to get right. Good designers begin by attempting to understand the genuine difficulties rather than trying to fix the problem presented to them. As a result, instead of converging on a solution, they diverge, researching people and their goals to provide concept after idea after idea. It takes skill to be able to use data and qualitative feedback to highlight the significance of user experience issues and to use this information to craft a compelling argument that persuades stakeholders.
And like any art, it is hard.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…