Designing better and delivering faster is the dream of all designers, but it need not be a just a dream. Iterative design is a methodology that can both fast track your delivery and drastically improve the effectiveness of your designs. And best of all it’s not that difficult to implement.
I recently did a talk covering fifty things all designers must know¹, and the one theme that stood out was the importance of iteration. An iterative design practice in which we work on smaller pieces and iterate them continuously, making rapid changes, almost always leads to better solutions.
Great design comes from iterations of good design, and the iterative design process is a powerful way of enabling our teams to design and deliver better products faster.
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