Categories: Speaking & Teaching

2026 Absa Experience Design Collab (XDC)

Part of a panel discussion titled ‘Can Brand Trust Scale Across Ecosystems?’ at the annual Absa XDC Conference. Discussed customer experiences increasingly move across brands, partners, platforms and technologies. The central question was: “What has to be true for trust to survive when multiple organisations contribute to a single customer experience?”

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

Can Brand Trust Scale Across Ecosystems?

I was invited to take part in a panel discussion at this year's Absa XDC…

3 weeks ago

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

1 year ago

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

2 years ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 years ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

2 years ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

3 years ago