Categories: Speaking & Teaching

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions.

Explored how design can be a strategic capability at the heart of proposition building. Drawing on my work with Absa Business Evolve, I showed how designers can move upstream to create solutions that are feasible, desirable, and meaningful.

Rob Cowie

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Rob Cowie

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