You know that wonderful feeling when you’ve created the perfect prototype. You’ve done everything by the book. Personas, check. Customer-journey map, check. Task-flow analysis, check. Usability studies, check. You’ve dotted every user experience i and crossed every customer delight t. Now, it’s the moment of truth, you’re presenting your uber-prototype to your cross-functional team and expect that they will all bask in your user experience brilliance – except they don’t. In fact, if you didn’t know better, you might think that they all hated it – probably because they’re all stupid and just don’t get it. The truth is: They’re probably not stupid. Most likely you’re right that they don’t get it – but that’s your fault.
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