I’ve recently found myself becoming increasingly frustrated by some of the language that the UX community uses in talking about design and in writing articles about design. As a community, UX designers are working hard to raise the profile of User Experience. Look around any UX site and you’ll see a stack of articles about how User Experience can do better, achieve more, and have greater influence within organizations. But the way many designers talk and write about user experience leads to a perception that design is largely subjective and does not have the same level of rigor as other disciplines. In turn, this leads to a reduction in the status of User Experience within organizations, making it harder to deliver good design in support of broader organizational goals.
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
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