Don’t rely on colour to convey a message

In general – but particularly in the design world – colour is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too often, however, users who suffer from any color deficiencies struggle to navigate their way through our colour-drenched world. For their sake, I often advise designers to have accessibility in mind and test web pages in gray scale format to ensure usability remains in tact when colours aren’t viewed in the intended way.

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